We could have an overall geographic strategy, starting in one place and travelling to the nearest destination next. Moving in a circle not back and forth.
We could have a more balanced programming arena, creating opportunity for under represented art forms.
We could have an overall audience development strategy, joined up between venues locally and nationally.
We could create pay for what touring performance ACTUALLY costs, doing less but doing it better.
We could look at and implement ways to plug gaps - streaming to rural venues, performing at times of the day that are appropriate for people with specific lives (parents, carers…)
We could trial a national press strategy.
We could buy a couple of vans so Arnold Clark isn’t making all the money!!
We could move away from artists having to sell to individual tickets to shows and start promoting the art form, creating space for a community to grow around venues.
We could let work be made before we try to sell it and tour it.